The Amore Seongsu K-Beauty Makeup Class is one of the most authentic and insightful programs for international visitors who wish to understand Korea’s beauty culture. Through a guided tour, a professional makeup lecture, and a hands-on practice session, participants can directly experience the essence of modern K-Beauty in the heart of Seoul.
Below is a complete guide containing everything you need—program details, reservation methods, directions, and helpful tips.
1. What Is Amore Seongsu?
Amore Seongsu is Amorepacific’s flagship cultural beauty space located in Seongsu-dong, one of Seoul’s trendiest districts. It is designed not just as a retail store but as a place where visitors can experience Korean beauty trends, brand philosophy, and personalized services in a calm and well-designed environment.
For many international travelers, the Amore Seongsu K-Beauty Makeup Class provides an opportunity to learn Korea’s signature makeup techniques while enjoying the unique ambiance of Seongsu.
2. Why This Experience Is Highly Recommended for International Visitors
K-Beauty is globally admired for its natural glow, refined skin techniques, and balanced color expression. This class is designed especially for foreign visitors and offers:
- Practical techniques inspired by Korean celebrity makeup styles
- Insights into current K-Beauty trends
- Personalized tips based on skin type and tone
Because the program is guided by a Korean makeup artist, you can comfortably learn cultural details, beauty habits, and application techniques. This holistic structure is one of the reasons the Amore Seongsu K-Beauty Makeup Class is so highly praised.
3. About the Amore Seongsu K-Beauty Makeup Class
This is an exclusive program for international travelers, jointly operated by the Seoul Tourism Organization and Amorepacific.
The class takes approximately 120 minutes, structured into three parts:
- 30-minute flagship store tour
- 50–60-minute makeup lecture
- 30–40-minute hands-on practice
All three parts together form the complete Amore Seongsu K-Beauty Makeup Class, delivering a well-balanced learning and cultural experience.
4. Program Breakdown: Tour, Lecture & Hands-On Practice
▪ Guided Tour (30 minutes)
A docent will guide you through the space, introducing Amore Seongsu’s concept, its brand history, and the personalized beauty services available inside the flagship store. This introductory segment helps visitors understand the foundation of modern K-Beauty and how Korean beauty brands approach skincare and makeup. It is an excellent way to become familiar with the culture behind the products before moving into the practical sessions.
▪ Professional Makeup Lecture (50–60 minutes)
A certified Korean makeup artist provides a step-by-step demonstration of essential techniques widely used in Korea today. These include natural skin expression, soft glow base, subtle contouring, and eye makeup styles often seen in Korean celebrity looks.
The lecture is designed so that first-time learners and beauty enthusiasts alike can easily follow along, making it an ideal introduction to the makeup styles that define contemporary K-Beauty.
▪ Hands-On Makeup Practice (30–40 minutes)
Participants then practice the techniques using recommended products, applying them directly to their own skin. The artist offers gentle, individualized guidance, allowing even complete beginners to feel comfortable. This part of the session helps visitors understand how Korean makeup techniques can be adapted to different face shapes, tones, and personal styles.
Throughout the entire session, the program naturally highlights what makes the Amore Seongsu K-Beauty Makeup Class a valuable cultural and educational experience, blending professional instruction with a welcoming environment.
5. Eligibility for Participation (International Visitors Only)
This program is strictly for foreign visitors. A passport or foreign registration card is required for verification on the day of the class.
Once you receive the confirmation email after booking, your participation is officially approved. If you need to cancel or change your schedule, please contact the organizers in advance as a matter of courtesy—this is valued in Korean culture.
6. How to Book the Amore Seongsu K-Beauty Makeup Class
Below is the complete reservation procedure including the official information pages and booking access pages.
✔ 1) Official Information Page (Program Overview)
Seoul Tourism Organization – VisitSeoul
You can check detailed program descriptions, schedules, and participation conditions.
✔ 2) Reservation Portal (Booking Page for Foreigners)
Amorepacific Official Foreign Visitor Booking Gateway
This site is used for booking foreign-visitor programs including the Amore Seongsu K-Beauty Makeup Class, depending on the session availability. When a class is open for reservation, the booking link is activated here or connected from this page.
✔ 3) Step-by-Step Booking Process
| Step | Description |
|---|---|
| 1 | Check program details on VisitSeoul |
| 2 | Access the booking link when the session opens |
| 3 | Fill in your name, nationality, DOB, Korean contact number, email |
| 4 | Pay the participation fee (13,000 KRW) |
| 5 | Receive confirmation email → booking complete |
| 6 | Receive final instructions 2–3 days before the class |
✓ Important notes
- Only confirmed participants receive an email.
- No-show may restrict future participation.
This is the standard reservation flow for the Amore Seongsu K-Beauty Makeup Class.
7. Class Fee & What’s Included
The class fee is 13,000 KRW, offering exceptional value considering the depth of the experience.
| Included | Details |
|---|---|
| Guided Tour | Space orientation & brand explanation |
| Makeup Lecture | K-Beauty technical demonstration |
| Hands-On Practice | On-site guidance using provided products |
| Group Photo | Taken after the program |
| Final Survey | Follow-up communication and updates |
All of this is part of the Amore Seongsu K-Beauty Makeup Class experience.
8. What to Prepare Before Your Visit
- Passport or foreign registration card
- Comfortable clothing for makeup practice
- Keep luggage minimal (storage may be limited)
- Please note that some areas restrict photography
You are free to use the testing products provided during the Amore Seongsu K-Beauty Makeup Class session.
9. How to Get to Amore Seongsu
(Transportation Guide)
Amore Seongsu is a 5-minute walk from Seongsu Station Exit 2 on Subway Line 2.
Quick Route
Exit 2 → walk straight 200m → enter Achasan-ro 11-gil → arrive in 5 minutes
This route is simple and easy for first-time visitors.
< Source, NAVER Maps >
✓ The distance from Seongsu Station to Amore Seongsu is approximately 264 meters, and it takes about 4 minutes on foot.
10. Recommended Things to Do in Seongsu After the Class
Seongsu-dong is known as “Seoul’s Brooklyn,” filled with cafés, bakeries, lifestyle shops, and scenic walking paths.
Suggested itinerary after your Amore Seongsu K-Beauty Makeup Class:
- Stroll through Seoul Forest
- Visit Seongsu cafés or dessert shops
- Explore design select shops
- Enjoy Han River night views at Ttukseom Park
These activities pair wonderfully with the class, enriching your overall travel experience.
11. Frequently Asked Questions (FAQ)
Q. Is the class suitable for participants who do not speak Korean?
Yes. The class is conducted in English, and staff will kindly assist you throughout.
Q. Do I have to purchase products afterward?
No. This program is experience-based; purchasing is optional.
Q. Are photos allowed?
Some sections restrict photography for privacy and program quality.
12. Final Message: A Must-Try K-Beauty Experience in Seoul
The Amore Seongsu K-Beauty Makeup Class is one of the most meaningful ways to understand Korea’s beauty culture.
By combining a guided tour, professional lecture, and hands-on practice, the program allows international visitors to learn techniques, cultural nuances, and trends unique to Korean beauty.
For anyone visiting Seoul and seeking an authentic, educational, and enjoyable cultural experience, this class is highly recommended.