Yongsan Station has become much more than just a place to shop. These days, Yongsan I’Park Mall pop-up stores bring together everything from games and webtoons to character goods and art toys under one roof.
Some events only last a few days, while others continue for several weeks, so it is easy to miss one if you do not check the dates in advance. Here is a look at what is open as of August 11, 2026, where each pop-up is located, and which ones are worth adding to your visit.
Table of Contents
1. Pop-Up Stores Open Now
As of August 11, several Yongsan I’Park Mall pop-up stores are running at the same time, mainly around Dopamine Station on the 3rd floor and selected spaces on the 6th floor.
The Ensemble Stars!! 10th Anniversary pop-up opened today, while events such as the Arc System Works and Mallang Festa pop-ups are nearing their closing dates on August 13.
If you want to visit several events in one trip, it makes sense to start with the ones ending soonest.
| Pop-Up | Dates | Location |
|---|---|---|
| Ensemble Stars!! 10th Anniversary | Aug 11–26 | 3F Dopamine Station, The Pop-Up |
| Arc System Works Asia 10th Anniversary | Jul 31–Aug 13 | Living Park 3F, Dopamine Station |
| Mallang Festa in Seoul | Aug 7–13 | 6F, The Corner |
| My Guild Idol: Dalmoori | Aug 1–28 | Living Park 3F, Dopamine Station |
| HERE × WAKUKU | Jul 3–Sep 28 | Living Park 6F |
Even though everything is inside I’Park Mall, the exact event spaces are different.
Instead of remembering only “3rd floor,” it is better to check whether the venue is inside Living Park, Dopamine Station, The Pop-Up, or The Corner.
If you are visiting mainly for merchandise, checking official notices for sold-out items or entry restrictions before arriving can also save time.
2. Pop-Up Store Schedule
One important date for Yongsan I’Park Mall pop-up stores this August is August 13.
Both the Arc System Works Asia 10th Anniversary pop-up and Mallang Festa in Seoul are scheduled to end on that day.
Meanwhile, Ensemble Stars!! and My Guild Idol continue into late August, and Harry Potter Mahou Dokoro is scheduled to open on August 15.
- Ending August 13: Arc System Works Asia 10th Anniversary, Mallang Festa in Seoul
- Ending August 26: Ensemble Stars!! 10th Anniversary
- Ending August 28: My Guild Idol: Dalmoori
- Running until September 28: HERE × WAKUKU
- Opening August 15: Harry Potter Mahou Dokoro
Visiting between August 11 and 13 gives you a chance to see several short-term events before they close.
After August 15, the atmosphere changes again with the addition of the Harry Potter pop-up.
Because reservations and entry systems may change depending on the event, it is always best to check the latest official notice for your exact visit date.
Related links: Arc System Works Official Notice
3. Locations and Floor Guide
If this is your first time visiting a Yongsan I’Park Mall pop-up store, remember one place first: Dopamine Station on the 3rd floor of Living Park.
Many game, webtoon, anime, and character-related events are concentrated here, making it one of the easiest places to start.
Mofun is also located on the 3rd floor of Living Park, so visitors interested in subculture merchandise can conveniently explore several stores in the same area.
Pop-ups on the 3rd floor
- Ensemble Stars!! 10th Anniversary
- Arc System Works Asia 10th Anniversary
- My Guild Idol: Dalmoori
- Harry Potter Mahou Dokoro from August 15
Pop-ups on the 6th floor
- Mallang Festa in Seoul
- HERE × WAKUKU
Rather than stopping after the 3rd floor, visitors with extra time can continue up to the 6th floor.
Since Yongsan Station connects directly to I’Park Mall, it is also a comfortable indoor destination during hot summer days or rainy weather.
However, individual pop-up closing times may differ from the mall’s general business hours, so it is best not to arrive too late.
4. Popular Pop-Ups Worth Visiting
Choosing which Yongsan I’Park Mall pop-up store to visit first depends largely on what you are interested in.
Game fans may enjoy Arc System Works, webtoon fans may prefer My Guild Idol, and visitors who like interactive products may find Mallang Festa especially fun.
The newly opened Ensemble Stars!! 10th Anniversary pop-up is also worth checking out for fans of the franchise.
Arc System Works Asia 10th Anniversary
This pop-up features merchandise related to titles such as Guilty Gear, BlazBlue, and the Kunio-kun series.
In addition to merchandise, the event includes purchase-based draws and visitor participation events.
Since it ends on August 13, it is one of the most time-sensitive pop-ups to visit right now.
Mallang Festa in Seoul
Mallang Festa brings together 11 squishy and tactile toy brands, including Kkukkkuk Ball, Sticky Club, Donggeuri Market, and Popo Fancy.
The biggest appeal is being able to touch, compare, and experience products that are usually only seen online.
Limited items, new releases, and photo zones are also available, and the event is intended for visitors aged 14 and older.
My Guild Idol: Dalmoori
This pop-up brings the world of the Naver Webtoon My Guild Idol into a physical space.
According to the official announcement, the event includes 44 new merchandise items and 12 limited photo cards available during the pop-up period.
Since it runs until August 28, it offers a little more flexibility than some of the shorter events.
5. Harry Potter Pop-Up Opens August 15
One of the upcoming highlights among Yongsan I’Park Mall pop-up stores is Harry Potter Mahou Dokoro.
The event is scheduled to run from August 15 to October 11, 2026, at Dopamine Station on the 3rd floor of I’Park Mall Yongsan.
For Harry Potter fans, visiting from mid-August onward may be the better choice.
| Category | Details |
|---|---|
| Pop-Up | Harry Potter Mahou Dokoro |
| Dates | Aug 15–Oct 11, 2026 |
| Location | I’Park Mall Yongsan, 3F Dopamine Station |
The key point is that as of August 11, the pop-up has not opened yet.
Older Harry Potter Mahou Dokoro reviews may appear in search results, so checking the date carefully is important.
If you plan to visit after August 15, this can easily be added to your Yongsan itinerary.
Related link: Harry Potter Mahou Dokoro Yongsan Schedule
6. What to Check Before Visiting
There are several Yongsan I’Park Mall pop-up stores that can be visited in one day, but entry rules are worth checking before you go.
The Ensemble Stars!! 10th Anniversary pop-up previously announced a reservation system, while My Guild Idol has used both advance reservations and on-site registration.
For opening days and weekends in particular, checking the latest official social media notice before leaving is the safest option.
Things to check before visiting
- Whether the pop-up is still open on your visit date
- Whether advance reservations or same-day waiting lists are required
- Whether popular merchandise has sold out
- The exact floor and event space
- The final admission time
Many I’Park Mall stores open from around 10:30 a.m., but closing times may vary.
Mofun on the 3rd floor of Living Park, for example, is officially listed as operating from 10:30 a.m. to 10:00 p.m.
For the most accurate information, follow the individual pop-up’s schedule rather than relying only on mall opening hours.
7. When Is the Best Time to Visit?
The experience at Yongsan I’Park Mall pop-up stores changes depending on the date you choose.
Before August 13, you can still catch both Arc System Works and Mallang Festa.
From August 15, Harry Potter Mahou Dokoro joins the lineup.
So the easiest way to choose your date is to first decide which pop-up you do not want to miss.
- Aug 11–13: Best for Arc System Works and Mallang Festa
- From Aug 15: Harry Potter Mahou Dokoro joins the lineup
- Late August: Check closing dates for Ensemble Stars!! and My Guild Idol
- September: HERE × WAKUKU remains available
If you want to see several Yongsan pop-ups in one day, starting at Dopamine Station on the 3rd floor and then heading to the 6th floor is an easy route.
Because Yongsan I’Park Mall pop-up stores change frequently, information that was correct a few days ago may already be different by the time you visit.
A final check of the date and entry system before leaving can prevent an unnecessary trip.
FAQ
Q1. Can I visit I’Park Mall pop-up stores without a reservation?
It depends on the event. Some allow walk-in entry, while others use advance reservations or on-site waiting systems. Popular character and IP events may also change their entry rules depending on crowd levels, so checking the official notice for your visit date is recommended.
Q2. Which pop-ups are ending soonest?
As of August 11, the Arc System Works Asia 10th Anniversary pop-up and Mallang Festa in Seoul are both scheduled to end on August 13. If either one interests you, they should be prioritized.
Q3. Is the Harry Potter pop-up open now?
Not yet. Harry Potter Mahou Dokoro is scheduled to open on August 15, 2026. It is expected to continue until October 11, so visitors will have more time compared with shorter August events.
Key Takeaways
Yongsan I’Park Mall pop-up stores are currently concentrated mainly around Dopamine Station on the 3rd floor and selected spaces on the 6th floor.
Several events end on August 13, making the current week especially important for visitors interested in Arc System Works or Mallang Festa.
From August 15, Harry Potter Mahou Dokoro is scheduled to open, adding another major attraction to the mall.
Checking the closing dates first and planning your route by floor makes it much easier to see several pop-ups in one visit.
※ Pop-up schedules, admission systems, and merchandise availability may change, so checking the official channel again on the day of your visit is recommended.